When it comes to dealing with shifting cultural expectations, Disney’s position as a family-friendly media business might pose some problems. Some of these conflicts between the current firm and its history are well-known, such as the infamous racism in Song of the South, while others are more subtle. One of these shifting criteria of what is acceptable in family television resulted in a major character change in a recent Disney relaunch. Fans of the original film may be surprised at how one famous figure is changed, despite the fact that it’s a small detail. What exactly did Disney forbid? What has happened to movies as a result of the ban?
Disney recently determined that smoking will not be depicted in any of its films. Whereas tobacco corporations spent vast sums of money in the mid-twentieth century to minimize the bad health effects of smoking, by the twenty-first century, the public was fully aware that smoking is extremely harmful. As a result, media franchises that featured smoking were subjected to heightened scrutiny, with worries that viewers might have a favorable opinion of smoking after seeing a film or television show. IMDB